---
title: "Life in Technicolor"
date: 2022-05-22
author: "Zim Connections"
featured_image: "https://www.zimconnections.com/wp-content/uploads/2022/05/zim-white.png"
categories:
  - name: "ZIM Journal"
    url: "/category/zim-journal.md"
tags:
  - name: "app"
    url: "/tag/app.md"
  - name: "esim"
    url: "/tag/esim.md"
  - name: "new logo"
    url: "/tag/new-logo.md"
  - name: "zim connections"
    url: "/tag/zim-connections.md"
---

# Life in Technicolor

As we approached the release of ZIM the App, we came to terms with a big issue. **Our past logo and brand identity didn’t reflect our Values and what ZIM stands for.**

In late November, our COO, Giulia, and our Head of Digital, Nick, assembled a team of **extraordinaire creatives** and embarked on a two-month-long rebranding journey.

![No alt text provided for this image](https://media-exp1.licdn.com/dms/image/C4D12AQHL2I8lM4gJXg/article-inline_image-shrink_1000_1488/0/1643371596645?e=1658966400&v=beta&t=XHeIRuvRmWLE_gUbTaAvhfdYwfl6Nx1LRMUbzYZp9j8)Once we sat at the table and started thinking of what ZIM meant to us, we understood it was time to let go of the old Navy Blue and **let new colours bring life into the Company.**

We shaped ZIM on the principles of **freedom, connectivity, community, and customer eccentricity**, offering the latter a **transparent and easy to use digital solution.**

![No alt text provided for this image](https://media-exp1.licdn.com/dms/image/C4D12AQEWh7S7Nu2hPA/article-inline_image-shrink_1000_1488/0/1643371686990?e=1658966400&v=beta&t=mkrfSRgpWLN9NiYYcF8oTcbgq251r_3sBP7C-II9TBk)Most of the time, it’s not about re-inventing the wheel but understanding why it works so good. **We don’t like to think we came up with a new Brand Identity, but we just helped unravel what was concealed behind dark colours.**

We didn’t stop there; we are expanding our graphic universe because every community has its symbols, and we are no different.

![No alt text provided for this image](https://media-exp1.licdn.com/dms/image/C4D12AQFsJ5R1ziMkhA/article-inline_image-shrink_1000_1488/0/1643371732681?e=1658966400&v=beta&t=iYqZCXQ2sN0MTys_cVIvG5hxUA30QW7hwoQC-kS2GgM)**Now at ZIM, we live life in technicolour**, and while we are very close to fulfilling our promise to connect you everywhere at all times, **let the Purple Dawn begin.**

*Follow Zim Connections on [our socials](https://linktr.ee/ZIM_Connections). Our goal is to keep people connected, everywhere, at all times.*